What is 'Step by step'?

Every day, we take steps toward more sustainable entrepreneurship. You too can make a difference with small, everyday choices. Together, step by step, we’re building a better world for the generation of tomorrow. Are you in?

Step by step toward more sustainable entrepreneurship

For over 50 years, sustainability has been at the heart of everything we do. As a value-driven family business, we always keep in mind what we want to pass on to future generations. Sustainability isn’t a one-off initiative or short-term project for us. It is a long-term vision that runs through everything we do: from store to fitness, from farm to fork, from employee to customer.

With our wide range of brands, we play a significant role in people’s daily lives. That’s exactly why we have the opportunity and the responsibility to make a difference. We want our customers to enjoy an accessible, sustainable and healthy range at any time. We achieve this together with our suppliers, our producers, our partners and our employees.

So you can make conscious choices, because every step counts

Whether you’re shopping with us, working on your health at Jims, or your well-being at Colruyt Group Academy, every day you can make a difference for a healthy society. Sometimes with big steps, sometimes with small ones. For example, by choosing Belgian products or plant-based alternatives. You can easily make a conscious choice, in your own way.

Together for the generation of tomorrow

We invite everyone to join us in achieving our sustainable ambitions and to help create, step by step, the world we all want to live in. Because our future is in our own hands. Are you in?