Conscious consumerism, step by step
You can make a real difference with everyday choices. We have selected four themes that are important to our consumers and to us: health, society, animal welfare and the environment. An icon is displayed on the products, services and initiatives with strong ambitions and a demonstrable impact on any of these four areas.
You want to shop consciously, with attention for your health, society, animal welfare and the environment. 4 icons make it easy for you.
The Nutri-Score is a handy food label that allows you to compare the nutritional values of products within the same assortment at a glance.
Choose Eco-score A or B and save points in your Xtra app. Discover how you can use them to support charities in Belgium.