Saving points to support charities with Xtra
Our customers are able to save points by choosing products with Eco-score A or B at Colruyt, Okay, Bio-Planet, Spar and Collect&Go. The points are collected in the Xtra app and can be redeemed in units of 100 points to support charities that have a positive, tangible impact on the environment. Customers make an eco-conscious choice, while supporting an ecological project at the same time. This way, we do good for the environment twice, contributing to a more sustainable world together, step by step.
What environmental charities can customers support?
Our customers can choose which environmental project to redeem their points towards. Or they can attend a Colruyt Group Academy workshop on sustainability if they prefer to learn new things.
We have reached the initial goal for...
GoodPlanet: Tiny Forest
- 1,200,000 points used by our customers
- Result: 12,000 trees in small, dense forests
In the meantime we have adjusted the goal, which means that you can again use points to support this project.
GoodPlanet: a flower heart for bees
- 2,000,000 points used by our customers
- Result: 20,000 m² of heart-shaped flower meadow in which bees and other pollinators create more biodiversity
In the meantime we have adjusted the goal, which means that you can again use points to support this project.
12,079,200 points well spent
12,079,200 points: that's how much our customers have saved all together so far. By making more sustainable choices, they help make a difference every day. They increase their impact by using their points to support environmental charities. This translates into the following interim results.
Results
Which charities can you support today?
BeeOdiversity sows flower meadows, hedges, trees or small forests to create biodiversity in public spaces.
Bûûmplanters supports organisations by giving expert advice to plant trees, plants and shrubs.
GoodPlanet creates smart biotopes for bees and other pollinators with their heart-shaped flower meadows.
GoodPlanet organises workshops for schoolchildren to explore the flower meadow in their neighbourhood.
GoodPlanet plants small, dense forests in collaboration with local residents and schoolchildren.
A guide from GoodPlanet teaches children how to take care of the Tiny Forest around their school.
Nassonia creates a better habitat for the protected black stork in the Ardennes.
