Making a healthy lifestyle accessible to everyone
With Newpharma's Nutri-Test and Jims' Health Club, we are committed to preventive health. The goal? Simplifying access to insights on nutrition, exercise, and overall well-being, equipping everyone with the tools to embark on a healthier lifestyle and sustain it.
Tailor-made advise on exercise goals
At the Health Club of fitness chain Jims, customers discover their sports profile after a short quiz. On the platform, they will find practical training advice to achieve their specific exercise goals.
In addition, users get personalised recipes as part of their nutritional advice. The recipes are tailored to the needs of the specific sports profile as much as possible. Because a healthy lifestyle is all about balancing nutrition and exercise. A convenient extra: customers can add the recipes to their Collect&Go shopping basket with just one click.
Accessible nutrition tips
Our online pharmacy Newpharma follows a similar approach. In the Nutri-Test, clients answer about thirty questions about their lifestyle, eating habits, mood and sleep. Based on their responses, they receive free personalised advice on nutritional supplements, along with expert tips tailored to their profile.
After completing the test, customers can also click through to a Collect&Go personalised recipe page. These recipes are adapted to the specific nutritional needs as identified by the Nutri-Test. Ingredients can be instantly added to their shopping basket for even greater convenience.
With the Nutri-Test, Newpharma makes (preventive) health even more accessible. That was always the ambition, with more than 46,000 prescription-free products, over 2,000 pick-up points and the range available in part in Colruyt Lowest Prices and Okay stores.
We empower consumers to take their health into their hands.
Broad view of health
The Newpharma and Jims initiatives demonstrate Colruyt Group's commitment to health in the broad sense of the word. Or as CEO Stefan Goethaert puts it: “Health is a very important issue for our customers. Balanced diet is an obvious step in this. But health is more than nutrition. It's also about sleep, stress, exercise, supplements and other key factors.”
Therefore, our goal is to support consumers in all aspects of (preventive) health. Primarily, by ensuring a more balanced offering. Further by guiding with clear, scientifically validated information. Rather than lecturing, we aim to instill confidence, giving people the tools to make their own choices. We offer the tools and services, but ultimately, we rely on the customer’s intrinsic motivation to take action. We empower consumers to take their health into their own hands," concludes Pieterjan Nuitten, managing director of Jims.